1. Strategy
& Setup
Launching a store is easy; launching a store that sells is craft. We map your ideal customer, economics, and the realities of the US/EU/UK market. We then design a storefront and stack that fit your model — not the other way around.
Our goal is to shorten time‑to‑value. We pick battles that move the needle first (clarity above the fold, frictionless checkout, clean analytics). Once the foundations are tight, we expand into experiments, channels, and partnerships.
1
Outcomes
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Right platform and stack for your model (Shopify core; Woo/BigCommerce as needed; Klaviyo/HubSpot; GA4; Gorgias; ShipStation; ETSY; eBay).
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Conversion‑ready storefront with optimized architecture, navigation and performance.
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U.S. readiness: payments (Stripe/Shopify Payments), tax basics (nexus awareness), shipping partners, returns policy.
2
Deliverables
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Discovery & growth plan (market, ICP, pricing strategy, quick wins).
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UX wireframes or theme selection and customization (OS 2.0).
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Tech integrations: payments, shipping, tax, analytics, CRM.
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CRO baseline: speed optimizations, above‑the‑fold clarity, single primary CTA.
3
Tools & Timelines
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Tools: Shopify, Theme OS 2.0, GA4, Looker Studio, Hotjar, Tag Manager, Search Console.
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Typical setup window: 2–6 weeks depending on scope and SKUs.
2. Product
& Content
Great products fail when story and specifics are missing. We craft copy that answers real buying questions and pair it with visuals that set expectations. Information completeness reduces returns and boosts confidence; the right voice makes it memorable.
We structure catalogs to work across channels — your PDPs feed Google Merchant Center, marketplaces, and email with the right attributes. Reviews and UGC are baked into the flow to add social proof and answer objections before they arise.
1
Outcomes
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Clear positioning and product storytelling that removes purchase friction.
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Consistent product data: attributes, variants, feeds for Merchant Center & marketplaces.
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UGC and reviews integrated into PDPs and emails.
2
Deliverables
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Product descriptions (benefits + specifications), category copy, landing pages.
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Product photography & short‑form videos (lifestyle + detail).
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Catalog management and feed governance.
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Reviews program setup and UGC sourcing workflows.
3
Standards & SEO
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Completeness: materials/ingredients, dimensions, compatibility, care, certifications.
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SEO fundamentals: unique titles, meta, structured data (Product & Breadcrumb).
3. Marketing
& Sales
Acquisition without retention is a treadmill. We design full‑funnel growth: performance media to find qualified demand, lifecycle automation to turn first‑time buyers into repeat customers, and clear measurement so budget follows impact.
Our paid approach is pragmatic: we focus on message‑market match, clean signals, and ruthless creative iteration. On the retention side, automated flows handle most of the heavy lifting while campaigns keep the brand fresh and timely.
1
Outcomes
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Predictable acquisition and retention with a full‑funnel plan.
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Efficient ad spend with disciplined testing and creative rigor.
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Lifecycle revenue via email/SMS automations that run 24/7.
2
Paid Acquisition
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Google Ads (Search, Shopping/PMax), Meta Ads (IG/FB), Pinterest, TikTok.
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Feed hygiene, first‑party data audiences, creative testing frameworks.
3
Lifecycle & CRM
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Klaviyo/HubSpot flows: welcome, browse & cart abandonment, post‑purchase review, replenishment, VIP tiers.
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Campaign cadence and segmentation that respects inboxes and drives revenue.
4. Logistics
& Operations
Customers judge you by delivery speed, tracking clarity, and returns ease. We re‑architect operations so promises match reality — fewer WISMO tickets, faster first scan, and a returns experience that protects margin without punishing customers.
We select and onboard the right 3PL partners, set up shipping rules, and wire your helpdesk to answer common questions automatically. The result: lower operational noise and higher repeat purchase rates.
1
Outcomes
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Reliable fulfillment with clear SLAs and proactive tracking.
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Lower WISMO tickets and smoother returns flow.
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Inventory accuracy across channels.
2
Deliverables
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3PL selection & onboarding; shipping rules (UPS/FedEx/USPS).
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Returns portal and RMA workflow; back‑in‑stock notifications.
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CX setup: Gorgias helpdesk, macros, SLAs, escalation paths.
5. Expansion
& Consulting
When the core engine works, scaling is about channel selection and margin discipline. We expand into marketplaces and B2B without chaos, and we make sure tax, compliance, and localization don’t become blockers.
Our senior team models contribution margin by channel, sets guardrails, and builds a cadence of experiments that compound. You’ll know what to scale — and what to sunset.
1
Outcomes
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New channels (Amazon/Walmart/Target) and markets added methodically.
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Sales tax registrations and localization for U.S. regions.
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B2B portal and wholesale pricing where relevant.
2
Deliverables
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Marketplace onboarding, PDP optimizations, A+ content, reviews, ads.
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Forecasting, pricing experiments, contribution margin modeling.
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Partnerships: affiliates, influencers, wholesale.
6. Marketplaces (Etsy, eBay)
Marketplaces extend reach and validate demand fast — but each has its own rules. We set you up and optimize for the ranking systems that matter: Etsy Search and eBay Best Match. We build listing quality, service metrics, and ads cadence into one operating rhythm.
We also keep you safe: marketplace facilitator tax rules mean Etsy, eBay and Amazon normally collect and remit U.S. sales tax on your marketplace orders, yet you still need clean records and policies. We handle the paperwork and the playbooks so you can scale sustainably.
1
Etsy – What We Do
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Shop setup & policy pages (shipping, returns, personalization).
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Listing optimization for Etsy Search: relevant titles, tags, attributes, and conversion drivers per Seller Handbook.
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Image standards & variations; drafting collections (Sections).
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Star Seller plan: fast messaging, on‑time shipping, 4.8+ ratings — weekly scorecards and SOPs.
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Etsy Ads setup & optimization; budget pacing and search term pruning.
2
eBay – What We Do
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Account setup, Business Policies (payment/shipping/returns), and category strategy.
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Item specifics and structured data for Best Match; multi‑variation listings.
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Promoted Listings (Standard & Advanced/CPC) setup and optimization.
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Seller performance health: defect/late‑shipment management and appeals workflow.
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Global Shipping/International shipping profiles and tax/VAT notes where applicable.
2
Compliance & Tax — Marketplaces
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Marketplace facilitator laws: Etsy/eBay/Amazon typically collect and remit state sales tax on marketplace orders; we reconcile reports and keep records for filings on non‑marketplace sales.
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Consent & disclosures: align email/SMS and influencer/UGC with CAN‑SPAM, TCPA, and FTC Endorsement Guides.
Get in Touch
Let’s talk. Your first consultation is free. Tell us about your store, goals, and timelines. We’ll prepare a step‑by‑step plan and a clear quote — no surprises.