Who We Are
Finding Inspiration in Every Turn
Draft & Done is a senior e‑commerce team built by operators, not theorists. Since 2015, we have delivered over 200 projects across fashion, beauty, home & living, and specialty retail. We combine strategy, execution, and accountability in one team.
We don’t just advise — we build. Our pod model (strategist, marketer, technologist) moves from discovery to live results quickly, then compounds gains with a steady experimentation cadence.
What We Believe
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Transparency — Clear scopes, honest reporting, proactive communication.
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Efficiency — Momentum matters. We work in 2‑week sprints with weekly summaries.
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Partnership — We embed with your team and own outcomes, not just tasks.
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Results — Every activity ties to KPIs and contribution margin.
Meet The Team
Don Francis
Founder & CEO
12+ years in DTC growth; ex‑Shopify Plus agency lead.
Kevin Nye
Tech specialist
Shopify Partner • Google Ads Certified • Klaviyo Partner • Meta Business Partner
Priya Shah
Head of CX & Ops
3PL architect; former operations lead at a national apparel retailer.
Marco Nguyen
Head of Performance
Google Ads Top 1% specialist; ex‑marketplace growth at a unicorn home brand.
Our Clients
