Case Studies
We helped these stories succeed
ONA Jewelry
(DTC)
“Draft & Done owned outcomes, not tasks. Weekly clarity, rapid wins.” — Grace M., COO
THE BRIEF
launch a handmade jewelry brand in a crowded category with modest budget, then scale nationwide. We built clarity into PDPs — materials, sizing, care — and paired it with lifestyle visuals that set the right expectations. Paid acquisition started narrow and learned fast.
Lifecycle flows handled the heavy lifting of education and social proof, while CRO sprints simplified navigation and surfaced reviews and guarantees above the fold. Weekly reports kept decisions tight and timely.
APPROACH
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Etsy listing optimization (titles, tags, attributes) and image standards
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Etsy Ads testing, budget pacing, search‑term pruning
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Star Seller SOPs: message replies, on‑time shipping, review quality
RESULTS
(12 months)
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$500k revenue; 7.2× blended ROAS
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Conversion rate +58%; returns −19%
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41% of monthly revenue from lifecycle emails by month 10
Northhill Decor
(Home & Living)
Shipping delays and WISMO tickets were eroding loyalty. We re‑architected fulfillment with regional 3PLs, defined SLAs, and automated proactive tracking. At the same time, we overhauled the returns policy to balance margin and customer friendliness.
The outcome was faster first scans, shorter delivery times, and fewer tickets. A smoother post‑purchase experience translated into higher repeat rate and better NPS.
APPROACH
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3PL re‑architecture; regional warehouses; shipping rules by zone
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Proactive tracking emails and self‑serve help center
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Returns policy redesign with clear eligibility and instant labels
RESULTS
(6 months)
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eBay revenue +$210k; ad CPC −23% after week‑3
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Average delivery −2.1 days; WISMO −37%
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NPS +12 points; repeat rate +16%
Fox&Stitch Apparel (Fashion)
Fit uncertainty was driving returns. We created detailed size guides, model measurements, and UGC try‑on content to set expectations before purchase. PDP Q&A answered the last‑mile questions directly on the page.
This clarity reduced returns and increased PDP conversion, while a steady flow of reviews gave new shoppers the confidence to buy.
APPROACH
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Size & fit guides; model measurements; UGC try‑ons
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Structured Q&A on PDP; review prompts in post‑purchase flow
RESULTS
(4 months)
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Returns −32%
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PDP conversion +24%
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Review volume +3.1×